by Carlos Marruffo | Jul 30, 2024 | Articles
It was like something out of Black Mirror. The CrowdStrike outage derailed or threatened to derail multiple industries, including ours. It was the sort of global event that most people wouldn’t have assumed possible—until it happened. It was a dramatic example of the...
by Carlos Marruffo | Jul 25, 2024 | Articles
It’s the question on every planner’s mind—“Why?” What drives attendees to register, pack their bags, and make the trip to attend an event? Understanding the varied answers to this question will empower you to create personalized event-planning strategies. This...
by Carlos Marruffo | Jul 17, 2024 | Articles
Micro-events are making waves in the events world, and it’s easy to see why. These intimate gatherings are quickly gaining popularity because they offer the unique ability to create personalized interactions, build stronger relationships, and lessen environmental...
by Carlos Marruffo | Jul 10, 2024 | Articles
Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. However, generating content takes up a lot of time and energy. Don’t waste your A+ event content...
by Carlos Marruffo | Jul 8, 2024 | Guides
Newbie or seasoned pro, master the event lingo! This guide is your key to unlocking the language of event planning. Packed with over 100 essential terms, you’ll gain the vocabulary to: Confidently navigate event discussions (no more feeling lost!) Impress...
