by Carlos Marruffo | Feb 28, 2024 | Articles
Everyone loves a good story! The best stories forge emotional connections between the audience, the characters, the story world, and the central ideas. It’s no wonder that event storytelling is a core part of a successful planner’s toolkit! Even though we live with...
by Carlos Marruffo | Feb 22, 2024 | Articles
We love a meta moment! When a character breaks the fourth wall, the audience gets in on the action. Bring this cinematic strategy to your event planning to transform how your audience engages with event content and to make a more lasting impression. Creating a...
by Carlos Marruffo | Feb 20, 2024 | Articles
There are only so many hours in the day (unfortunately), even if you’re a master at time management! For event planners, that means handing out tasks from your own pile and onto your team – aka: delegation. But how do you choose how to divvy up the work? How can...
by Carlos Marruffo | Feb 15, 2024 | Articles
We’re all in this together! The best part of the event planning business is the connections we make. Social media has created unprecedented opportunities for this, offering creative inspiration and personal motivation from fellow organizers. Many event planners and...
by Carlos Marruffo | Feb 6, 2024 | Articles
Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event...
