Fellow event planners – You’ve probably heard news of the latest and greatest generative AI tool, DeepSeek, which was released just a few weeks ago and has already gained tremendous popularity and rave reviews. As a follow-up to our latest 2025 Guide To AI Tools Event Planners Should Know, let’s take a closer look at the newest fish in the sea of AI tools (pun intended) – DeepSeek!
What is DeepSeek?
DeepSeek is an AI tool similar to ChatGPT that is free to use and ideal for boosting your efficiency with things like content creation and customer support. DeepSeek’s current version, R1, is an “open-source” large language model (LLM), meaning it can be customized by businesses of all kinds, including event industry professionals and organizations. Beyond its natural language processing (NLP) ability, DeepSeek can also generate code, provide mathematical reasoning, and analyze data.
DeepSeek for Event Planning Productivity, Organization and Coordination
So how does all this tech-terminology translate into helping you as an event planner? As we’ve covered in the past, AI tools can be a huge benefit for conference and event organizers – generating content, organizing and recommending ideas, analyzing data, and more!
Here are a few planner-specific ideas for how DeepSeek can help elevate your event process:
1. Use DeepSeek to help with writing.
Whether you’re drafting a program for event attendees, emails, or detailed post-event reports, DeepSeek is there to help refine your writing, ensuring greater clarity, correct grammar, even adjust tone and structure through its editing capabilities. Examples include: news releases, social media posts, schedules, invitations, bios, event handbooks, manuals, proposals and newsletters.
2. Brainstorm creative ideas with DeepSeek.
Need an activity for attendees between keynote speakers? Looking to come up with new concepts for swag or branded event materials? Want recommendations for networking opportunities? Give DeepSeek a go to spin up countless ideas on the fly. They might not all be winners, but some might be just right – or inspire your own creative takes.
3. Calculate things quickly with DeepSeek
Tired of crunching numbers? DeepSeek’s mathematical abilities can help – whether it’s something that requires a complex formula, or coming up with estimations based on trend data, or even just straightforward calculations. Sometimes it’s easier to just ask DeepSeek to do the math for you (in a friendly chat interface) rather than doing the numbers yourself!
4. Let DeepSeek condense long content into concise summaries.
No quicker way to lose an attendees’ attention than by handing them volumes of reading material. Same thing goes for your event staff. Instead, try feeding the information into DeepSeek to receive a concise summary or create a table of contents. These can be super helpful especially if your reference material is lengthy or dense.
5. DeepSeek can act as a translation tool.
Often times, global companies have attendees coming to their conferences from all corners of the world. DeepSeek can help provide translations of materials and correspondence based on an attendee’s country of origin, when personalized translation services aren’t available or in the budget – making sure those attendees feel extra welcome!
6. Use DeepSeek is as an AI chatbot assistant.
Event coordinators can integrate DeepSeek to help automate responses to common questions that attendees may have or serve as an helpful tool to supplement the FAQ on the event’s webpage. You can even set the parameters of language! Is your event in Texas? Give your DeepSeek chatbot a little charm to greet your guests with a “Howdy!”
7. Analyze data with DeepSeek after your event ends.
Post-event, the real work often begins. We’re always looking for better ways to measure our event’s ROI, and DeepSeek can help. Use DeepSeek to quickly take in data and analyze customer feedback or surveys into succinct documents or visual aids. DeepSeek can also automate follow-up emails and surveys to be sent to attendees or segments of attendees based on the data it analyzes.
Looking to identify trends and patterns in your data sets post-event? DeepSeek can be easily prompted to deliver actionable insights so that you can make informed decisions on what worked well, what to do differently, and who to target for the next event.
8. DeepSeek can help with Excel formulas.
We may not all be mathematicians or spreadsheet gurus at heart. Still, we can’t seem to escape having to use Excel or Google Sheets on the regular! Thankfully, DeepSeek can help with the nitty-gritty of statistics and data pre- and post event, and is an amazing resource for coming up with the often-tricky syntax and excel formulas you need!
AI Prompts For Event Planners
Well-crafted prompts make all the difference and play a crucial role in producing relevant and insightful responses. Think of them as icebreakers or conversation starters that influence the quality and direction of results from DeepSeek (or any generative AI tool).
If you’re searching for a quick-start reference guide for event-industry specific prompts, look no further than our comprehensive ChatGPT Prompts for Event Planners Guide. Know that these prompts aren’t just helpful for ChatGPT, they can be used across any number of generative AI tools, including DeepSeek!
Just remember, the more specific the prompt, the better the output. That means including as much information as possible, and iterating through prompts and responses until you get to a result that benefits you and your event.
Don’t Forget About Yourself!
AI tools are not a one-size-fits-all solution and they’re always changing. What works for one event planner may not work for another, so it’s essential to take the time to evaluate the tool’s effectiveness in your specific context. And if something isn’t working great in DeepSeek R1, who knows – it may be something that a future release of DeepSeek R2 does splendidly (and more importantly, will we be able to hold back the Star Wars references once that version arrives??)
Integrating and learning how to use these new AI tools can be huge when it comes to your efficiency and productivity – but it’s not just about staying ahead of the game, it can be fun too! Keep checking back for more updates on all the latest tools to help you take your events to the next level – and until next time, happy planning!
